The “candidate experience” begins at the point where a person first becomes aware of a job opening with a company – the advertisement, the application process, the initial point of contact. From that point on it is the job of the recruiter to build on that and make it consistently positive for all candidates. Whether or not the candidate receives an offer, the perception of the company throughout the recruiting process can have a tremendous impact on future applicants and, inevitably, hires. We need to remember that just because someone is not a fit for a particular position at the moment, doesn’t mean that down the road we may not need to revisit them. In addition, candidates can, and hopefully will, connect us to others that may just be the right fit. It is important for all candidates to walk away from the process with a good feeling about a company, regardless of the end result.