With an average active user strength of more than 1 Billion, Facebook is generally viewed as a platform for engaging with our friends. A lot more can be done from a recruiter point of view if you choose to use this platform for your recruitment process. So, how do you find the right fit for your recruitment process using Facebook? Here’s a basic guide that helps you do the same:
Using dedicated Facebook pages must be a definitive part of your long-term strategy for recruiting. You must first try to build an image for your company and concentrate on building followers. This can be done by giving a sense of value to your audience regarding the posts you will be sharing with them. You can market your services and post your job ads . Coming from your page it holds a lot of value to your audience. You can also use others tool for swift and specific purposes.
The “Facebook Marketplace” is another service you can try. Most people are only aware of Facebook ads to target the audience for the job position, but the “Facebook Marketplace”is also a better option if you want to post your ad for free. You have to fill this basic information about your job posting: job title, location, the category with a small description about your job particulars. The main difference between a “Facebook advert” and a job posting of this type is that you cannot target your set of audience for this type of posting. So, if you are short of time and are need of an aggressive approach you can try “Facebook Adverts”.
By far Facebook Adverts are the most efficient way to go about your business as a recruiter. Given that they charge good bucks for their service, it has to be said that “Facebook Adverts” are the super-effective and economic compared to Google Ad words and other similar platforms. The most important thing about these adverts is its ability to literally pick the target audience. Being one of the largest social media platforms it can give your advert an extraordinary reach coupled with a laser-like targeting capability. You can target your audience based on their location, gender,sex, their interests,their digital activities and what not. For example, if you are in search of a candidate for a senior level position living in or around Florida; you can show up your ad only to these folks giving you a good chance of getting a lead . But make sure that you did not narrow this search too much as you might be missing on a word of mouth factor associated with a wider search.